2,000+ concepts tested in weeks
Callebaut partners with Berlin Creative to develop impactful ways to increase the penetration of the brand’s products in kitchens around the world.
In an overload of generic or abstract trend reports launched at chefs in busy kitchens, the core question was: how can we truly help chefs create their next commercial success – like the next Dubai chocolate bar? How can we offer them a compass and concrete tools for innovation, knowing that their staff and resources are often limited. The goal: move beyond trend observation to help chefs, chocolatiers and bakers to actively shape their offer by translating fast-moving consumer trends into concrete business opportunities.
Foodpairing’s Concept Agent empowers Berlin Creative and Callebaut to transform trends into validated product ideas and flavour combinations, then test these concepts against target markets for buying intent before development begins.
Berlin Creative Studio used Foodpairing’s Concept Agent to generate and validate over 2000 product ideas in weeks. This validated content works as a guiding compass for the internal chefs teams to inspire customers with concrete and workable on-trend ideas with commercial success potential. These are offered as a 360° solution to customers: including workable recipes, visualisation of the concepts, a matching portfolio of ingredients solutions to turn the ideas into reality, and marketing support for chefs, chocolatiers and bakers to bring these ideas to market.
Better products, faster!
Learn more about how our platform can help you launch your next best-seller!
