Customer success stories
200 consumers validate AI predictions
Mowi ASA is one of the largest seafood companies in the world, and the world’s largest producer of Atlantic salmon, fulfilling one fifth of global demand for farm-raised Atlantic salmon. They work with the ocean to produce nutritious, delicious and supreme-quality seafood.
challenge
Mowi wants to bring new flavor line-extensions on the market for smoked & non-smoked salmon slices with a focus on spring and summer 2023.
solution
- Ingredients trend insights: provides insights into the status of the ingredient and macrotrends.
- Core product flavor insights: helps develop a deeper understanding of the flavor profile of your core products and map innovation opportunities for your core products, strengthening flavor insight for impactful launches.
- Core product upgrades: offers insights, recipe and formulation suggestions to improve your current portfolio.
- Flavor formulations: offers tools to optimize the formulation of core product upgrades or LEP for enhanced likeability ratings.
result
A novelty is appearing in the MOWI range!
A new innovative, practical and of course GOURMET product was launched. A lightly smoked salmon with herbes. It has a delicately smoky flavor and a crispy and melting texture!
“Many consumers were pleasantly surprised by their liking for flavors they didn’t expect to enjoy... positive response across this spectrum highlights the products’ broad appeal.”
Better products, faster!
Learn more about how our platform can help you launch your next best-seller!
