Lays
Together with Foodpairing, Lays created chips that go perfectly with beer.
Pepsico, and more specifically the Lays NPD team is interested in launching 3 new flavors that match well with beverages.
Validated flavor concepts
The Foodpairing algorithms created millions of flavor combinations matching the consumer target requirements. These combinations were then validated on trial and liking through digital twin technology. Finally the top three flavor concepts were selected in close collaboration with the PepsiCo NPD team.
Portfolio mapping & White spaces
Combine the results from the core, competitor product and market insights with the learnings from the trial and liking model to give insight into the different flavor profiles of existing portfolios and map opportunities for white spaces.
Product Recommendation
Recommends liked products & augments the product information with different layers of information from general to very specific sensory descriptions and temporal dominance of sensation. FlavorID® can also be deployed in online recommendations.
New product Launch!
Three flavours were launched based on this project with Chili Lime as a record sales holder along with food pairing recommendations for each flavor.
- Lay’s Strong® Chilli & Lime has a deliciously fresh taste of lime and lemon combined with the spiciness of cayenne and black peppers. Then enriched with cumin and coriander to create a true taste sensation. PERFECT WITH: HOEGAARDEN WHITE®/ 0.0%
- Lay’s Strong® Hot Chicken Wings are prepared with both spicy paprika, cayenne pepper, a twist of citric acid and a smoke/BBQ flavor to excite your taste buds to the ultimate. PERFECT WITH: JUPILER®/ 0.0%
- Lay’s Strong® Jalapeño & Cheese ensures maximum taste sensation with its extra spicy flavor of cayenne, black pepper and chili pepper. The cheese flavor combined with cumin makes this variety unique. PERFECT WITH: CORONA®
Better products, faster!
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