Customer success stories
Hilo

The global keto diet market is expected to reach US$ 17.8bn by 2026 according to a forecast by Fior Markets. More and more consumers are demanding food options that not just fit their diet but are also appealing in taste.
challenge
THE RISE OF THE KETO DIET
In order to delight customers, Pepsico wanted to add unique and differentiated flavor profiles to their Hilo Life keto snacks portfolio.
KEY QUESTIONS BY PEPSICO:
1. What flavour should I launch in US?
2. Which LEP product should be the next choice?
solution
FOODPAIRING INPUT

result
2 NEW FLAVOR PROFILES LAUNCHED

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