6-Week Reformulation Drives Growth
Emmi’s Rachelli brand planned to launch new Tiramisú dessert variations in the UK. These aimed to attract new customers and compete with premium products by emphasizing Italian authenticity, ingredient provenance, and innovative flavors.
The global chilled dessert market is 18B$. The UK chilled cheesecake market is 400M€. Emmi wants to grow market its share, but its current cheese cake range is not superior versus competitors.
Key questions:
- Reformulate to outperform competitors in consumer tasting.
- How can Rachelli attract new consumers and differentiate its Tiramisú desserts in a competitive market?
- How can Rachelli leverage technology and innovation to enhance the flavor profiles of its desserts while staying true to Italian heritage and maintaining high-quality ingredients?
Digital consumer validation of new product concepts
The Foodpairing algorithms created millions of flavor combinations matching target consumer requirements. These combinations were then validated through the use of digital twin technology to test trial (purchase intent) and liking. Finally the top two consumer validated flavor concepts were selected to be introduced in the UK market.
- The Foodpairing® AI-engine created an initial formulations superior to market leader within 6 weeks.
On the basis of the collaboration Rachelli launched two chilled variants – Tiramisu Classico and Tiramisu Amaretto.
Overall achievements
- 50% cost reduction on development process.
- 70% faster-go-to market gaining permanent market share.
- An instant reusable virtual consumer vs. consumer panels resulting in a 8x investment payback in 2yrs.
Better products, faster!
Learn more about how our platform can help you launch your next best-seller!
