Insight-to-Formulation in 6 Weeks
Tosla Nutricosmetics, a pioneer bridging food technology and beauty bWy creating nutritional supplements that enhance skin, nails, and hair from within, was looking to grow its product portfolio but struggled to get the flavor profile right of new innovations.
To expand their ready-to-drink collagen shot portfolio, they needed to identify flavor concepts that would resonate with their target consumers while maintaining the product’s health-focused positioning.
Tosla deployed Foodpairing’s AI Agents —Insights, Concept, and Formulation Agents—to accelerate their innovation process. 1,000 digital twins representing US females aged 35-45 were created to evaluate 13 million potential collagen shot concepts, enabling virtual consumer testing before physical prototyping. This AI-powered approach allowed Tosla to rapidly identify winning flavor directions and optimize formulations for both taste appeal and health perception.
The collaboration delivered breakthrough insights: flavor emerged as the most important purchase driver alongside health and quality, fundamentally informing Tosla’s product strategy. Development time compressed dramatically—from initial insight to final formulation in just 6 weeks. Most importantly, Tosla successfully launched new collagen shot flavors to market, expanding their beauty-from-within portfolio with consumer-validated products that bridge the gap between nutrition and cosmetics.
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